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Business Plan
Kašpar, Michael ; Koplík, Petr (referee) ; Veselý, Josef (advisor)
This master‘s thesis is dealing to the draft business plan for the establishment of the company SportHC s.r.o., which will sell sports equipment through the shop and online store. I will write the thesis in three parts. The first part will focus on the theoretical solutions of work suitable for the business plan, in the second the analysis part i will focus on the analysis of the external and internal surroundings of the company and in the third the practical part I will try to present findings from the parts theoretical nad analysis into a viable business plan.
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Suggestion of Change of the Marketing Mix of the selected Ice Hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the usage of marketing mix of selected hockey club. Theoretical introduction of some marketing knowledge in the first part of the text is further used for an analysis of current marketing activities and approaches that the selected business in the sports industry applies. The analysis is done based on questionnaires and personal interviews with fans, who are considered to be customers. The thesis concludes with real suggestions for improvement of the club’s marketing mix taking into account the opinions and feedback from the fans with special focus on the improvement of sports services and the club’s image.
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Betting Portal
Nagy, Erik ; Očenášek, Pavel (referee) ; Burget, Radek (advisor)
The main subject of this bachelor thesis is to propose and to implement an information system for a betting portal, which makes possible to predict NHL matches, to share tips between tipsters and to rate the success of the tipsters in a betting competition. The aplication is implemented as an internet portal using PHP and MySQL.
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Sports and Leisure Centre Brno
Mikócziová, Martina ; Vostrejž, Dušan (referee) ; Odvárka, Antonín (advisor)
The project of the Sports and Leisure Centre Brno is dealing with the issue of creating a well functioning sports and recreational complex in Brno. The main subject of this thesis is a modern multifunctional arena with a capacity of 9 800, which is a part of the complex. The multifunctional arena is located alongside the main composition axis, which stretches from West to East through the Rybníček street to the football stadium. The arena contains dressing rooms for the ice hockey home team and visiting team as well as the youth ice hockey teams. The arena can serve multiple purposes and can be used for other sport and cultural events and as a result it also contains backstage areas and large storage rooms.
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A SOUND MIND IN A HEALTHY BODY - Sport and recreation district Za Lužánkami
Kuda, Daniel ; Mašek, Radomír (referee) ; Mléčka, Jan (advisor)
Sport in Brno has its own great tradition, which is visible on huge stadiums situated in the sports complex Za Luzankami. Unfortunately, stadiums dilapidated and the whole areal turn to brownfield. The proposal of new multipurpose Kometa Arena, located at the site of the original, now demolished stadium, together with the planned new football stadium will initiate the reconstruction of the district, and get it back to past glories. The stadium belongs to the category of buildings where form follows function, which in this case primarily allow for a quality perspective on the pitch for a large number of spectators. In this case, the stands are also the main supporting structure of the whole stadium. On platforms anchored to the stands are located the modifiable cells containing functions related to the arena. The appearance of the stadium is determined by transparent facade that allows the neighborhood to see what is happening in the stadium and provides interesting views from high arena of the surrounding park, arboretum and the city.
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Water park Brno
Krček, Jan ; Vostrejž, Dušan (referee) ; Odvárka, Antonín (advisor)
Diploma thesis Aquapark Brno is directly connected with the previous specialist course "Sports Center Za Lužánkami Brno". This project dealt was focused on overall concept, architectural and urban study of this area with an emphasis on sports, recreation and relaxation. There was created a zone of predominantly professional sport in the southern part of this area. There were built football and ice hockey stadiums on the newly created terrace/platform. These stadiums are located approximately in the same places as their current (football) or non-existent (hockey) predecessors. The terrace/platform (parking is located under the terrace) continues, and the newly expanded Boby Hotel follows the recreational sports zone with an Aquapark and outdoor sports grounds located behind the existing Tesco shopping centre. There is formed a new park in north of the sports grounds forming a recreational-relaxation zone on the territory of Planýrka. The existing building of a 50 meter swimming pool dominates the area of Aquapark. It was built in 1979 according to the project architect Otakar Oplatek. However this object no longer meets the requirements of today's visitors or athletes. The new building which includes a twenty-five meter tall swimming pool with a background is being added to the existing building. So there is a separable swimming area created here, which can serve both - swimmers and teenagers or professional athletes. There is a good possibility of racing as well. The new building connects eastward to the building of the roofed Aquapark partially hidden beneath the terraces and resting areas. These three through-flowing but mutually separable objects together with the platform define the area of the outdoor aquapark. He is also separate off from the noisy Sportovní street, but it has a sufficient supply of sunlight. In the place of the original children's pool and extension to the places of today's little park in front of the building there is space f
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Cost Optimization of Activity Selected Sporting Club
Toman, Pavel ; Kotrbáček, Václav (referee) ; Lepková, Hana (advisor)
The bachelor thesis deals with the description and analysis of the activities of the hockey club HC ORLI ZNOJMO, Ltd. and subsequent optimization of selected activities (the cost to operation). The work is divided into several parts. In the first part are processed theoretical bases, in the next section are describes the individual activities of sports club associated with the participation team in the Austrian international league and the analysis of the activities of the club. Based on the analysis of the collected data is processed optimization the costs of the club and proposals are submitted and recommending for change.
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Air Conditioning of hockey arena
Zach, Daniel ; Uher, Pavel (referee) ; Blasinski, Petr (advisor)
The bachelor thesis deals with the design of the HVAC system for the hockey hall. In the building, which is divided into three parts, the hockey arena "A", the hockey arena "B" and the facilities are solved. The ventilation system provides forced ventilation and regulates the air that is supplied. The devices are designed to meet hygiene requirements.
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Sport Centre Za Lužánkami Brno
Skořepová, Lucie ; Kotek, arch Jakub (referee) ; Odvárka, Antonín (advisor)
This thesis analyze the conception of the sport centre in Brno za Lužánkami. The area has a very extensive sport history, which dates back to 1922. Nowadays this topic has been very discussed because of the hockey and football history in the place of Lužánky. Hockey and football teams were forced to abandon Lužánky as a consequence of decrepitude and very bad technical aspects of the buildings. The diploma thesis deals with the new concept of the entire area where the professional and leisure sport activities will take place. The extensive architectural study of the multifunctional hockey stadium resolves the location of the object on the same place as the previous stadium. It put emphasis on the generous scattering area around the stadium, easy navigation and placement of the entrances from all around the object. The multifunctional usage of the stadium is solved by the telescopic grandstand and it offers the standard capacity of 10 500 spectators at a hockey match and up to 14 300 spectators at a concert event. The main expression element of the exterior of the stadium are the facade lamellas. They accentuate the ground floor with their dynamic placing and clearly indicate the main entrances to the object. In the night the glasses lamellas are shined by the integrated LED lights and enable to switch endless different faces of the stadium according by the current occasion.
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Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
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